January 15, 2022

(NOT) Morgenshtern


(NOT) Morgenshtern
Sounds like Russian Life has a bit of competition.  Photo by Okras via Wikimedia Commons (CC BY-SA 4.0

Russian rapper Morgenshtern is looking to disrupt the media industry by debuting his own media and news company cleverly titled “Not Morgenshtern.” 

The rapper announced this new business venture on his Instagram story explaining that he was uninspired by the current quality of the Russian language news he saw on the internet and wanted to produce something that could offer Russians more. Not only does he promise his readers hard-hitting news stories but also (and perhaps most importantly) memes

The project is still actively looking to hire members for pretty much every aspect of production (writers, editors, even “meme-models”), but that hasn’t stopped them from producing content already. You can get a taste for the style of writing that Morgenshtern is going after by scrolling through the new project’s Telegram page; most of the articles appear to be satirical takes on real news events, sort of like a Russian Onion but with more blatant sarcasm and memes. 

As for the unusual name of this side hustle, Morgenshtern wanted to be sure that his dubious connections to the Russian state (he recently left the country after being accused for supposed “drug charges” and is living in America indefinitely) wouldn’t get in the way of the young media company’s ability to publish. He promises that the name will help clear any connections he has to the company that of course, the top rapper himself is creating. 

You Might Also Like

Bling Defiantly!
  • May 25, 2021

Bling Defiantly!

How to counter the "shameful" designation of "foreign agent"? With some bling, of course.
Like this post? Get a weekly email digest + member-only deals

Some of Our Books

Driving Down Russia's Spine

Driving Down Russia's Spine

The story of the epic Spine of Russia trip, intertwining fascinating subject profiles with digressions into historical and cultural themes relevant to understanding modern Russia. 
The Samovar Murders

The Samovar Murders

The murder of a poet is always more than a murder. When a famous writer is brutally stabbed on the campus of Moscow’s Lumumba University, the son of a recently deposed African president confesses, and the case assumes political implications that no one wants any part of.
93 Untranslatable Russian Words

93 Untranslatable Russian Words

Every language has concepts, ideas, words and idioms that are nearly impossible to translate into another language. This book looks at nearly 100 such Russian words and offers paths to their understanding and translation by way of examples from literature and everyday life. Difficult to translate words and concepts are introduced with dictionary definitions, then elucidated with citations from literature, speech and prose, helping the student of Russian comprehend the word/concept in context.
Davai! The Russians and Their Vodka

Davai! The Russians and Their Vodka

In this comprehensive, quixotic and addictive book, Edwin Trommelen explores all facets of the Russian obsession with vodka. Peering chiefly through the lenses of history and literature, Trommelen offers up an appropriately complex, rich and bittersweet portrait, based on great respect for Russian culture.
Bears in the Caviar

Bears in the Caviar

Bears in the Caviar is a hilarious and insightful memoir by a diplomat who was “present at the creation” of US-Soviet relations. Charles Thayer headed off to Russia in 1933, calculating that if he could just learn Russian and be on the spot when the US and USSR established relations, he could make himself indispensable and start a career in the foreign service. Remarkably, he pulled it of.
Russian Rules

Russian Rules

From the shores of the White Sea to Moscow and the Northern Caucasus, Russian Rules is a high-speed thriller based on actual events, terrifying possibilities, and some really stupid decisions.
Jews in Service to the Tsar

Jews in Service to the Tsar

Benjamin Disraeli advised, “Read no history: nothing but biography, for that is life without theory.” With Jews in Service to the Tsar, Lev Berdnikov offers us 28 biographies spanning five centuries of Russian Jewish history, and each portrait opens a new window onto the history of Eastern Europe’s Jews, illuminating dark corners and challenging widely-held conceptions about the role of Jews in Russian history.
The Moscow Eccentric

The Moscow Eccentric

Advance reviewers are calling this new translation "a coup" and "a remarkable achievement." This rediscovered gem of a novel by one of Russia's finest writers explores some of the thorniest issues of the early twentieth century.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955