August 30, 2023

Hoppy Endings


Hoppy Endings
A neon Heineken sign. Smit Patel, Unsplash.

It has been a long time brewing, but the Dutch multinational Heineken has finalized its withdrawal from the Russian market by selling off its operations in the country for €1 ($1.08), following the Kremlin’s rigid rules imposed in retaliation to Western sanctions.

In March 2022, Heineken declared its intention to exit the Russian market, reporting that profits were “no longer sustainable nor viable in the current environment.” The company, however, emphasized its commitment to effect a systematic handover to a prospective new owner.

New regulations from Russia's Finance Ministry for asset sales have hindered Western firms. The process is labyrinthine and lasts 6 to 12 months.

The Dutch company faced criticism for its seemingly unrushed approach, however. After more than a year, Heineken announced that they would sell all Russian assets to Arnest Group, Russia’s largest manufacturers of cosmetics, household goods, and aerosol products. As part of the deal, Arnest Group has agreed to oversee Heineken’s local staff’s employment for three years to ensure the livelihoods of 1,800 employees.

Heineken's press service emphasized that the company will neither endorse these brands nor receive any financial gains, including income, royalties, or dividends, from its operations in Russia. In a not-so-hoppy ending, Heineken anticipates a cumulative loss of €300 million ($324 million).

You Might Also Like

The Booze Must Flow
  • November 15, 2022

The Booze Must Flow

Russians hankering for foreign alcohol can now rest easy: state ministries will oversee the delivery of international alcohol products through a parallel import system.
A Soviet Callback
  • August 09, 2022

A Soviet Callback

Moscow and St. Petersburg will see new shops filled with international goods where only top officials and their families can shop.
Tipple Tender Trending
  • February 07, 2022

Tipple Tender Trending

The minimum price of vodka, set by Russia's Ministry of Finance, has been raised. Barely.
A Premature Celebration
  • December 06, 2021

A Premature Celebration

A Krasnodar man, sentenced to serve time for theft, marked his release by doing what he does best.
Like this post? Get a weekly email digest + member-only deals

Some of our Books

Little Golden Calf
February 01, 2010

Little Golden Calf

Our edition of The Little Golden Calf, one of the greatest Russian satires ever, is the first new translation of this classic novel in nearly fifty years. It is also the first unabridged, uncensored English translation ever, and is 100% true to the original 1931 serial publication in the Russian journal 30 Dnei. Anne O. Fisher’s translation is copiously annotated, and includes an introduction by Alexandra Ilf, the daughter of one of the book’s two co-authors.

White Magic
June 01, 2021

White Magic

The thirteen tales in this volume – all written by Russian émigrés, writers who fled their native country in the early twentieth century – contain a fair dose of magic and mysticism, of terror and the supernatural. There are Petersburg revenants, grief-stricken avengers, Lithuanian vampires, flying skeletons, murders and duels, and even a ghostly Edgar Allen Poe.

93 Untranslatable Russian Words
December 01, 2008

93 Untranslatable Russian Words

Every language has concepts, ideas, words and idioms that are nearly impossible to translate into another language. This book looks at nearly 100 such Russian words and offers paths to their understanding and translation by way of examples from literature and everyday life. Difficult to translate words and concepts are introduced with dictionary definitions, then elucidated with citations from literature, speech and prose, helping the student of Russian comprehend the word/concept in context.

At the Circus
January 01, 2013

At the Circus

This wonderful novella by Alexander Kuprin tells the story of the wrestler Arbuzov and his battle against a renowned American wrestler. Rich in detail and characterization, At the Circus brims with excitement and life. You can smell the sawdust in the big top, see the vivid and colorful characters, sense the tension build as Arbuzov readies to face off against the American.

How Russia Got That Way
September 20, 2025

How Russia Got That Way

A fast-paced crash course in Russian history, from Norsemen to Navalny, that explores the ways the Kremlin uses history to achieve its ends.

Faith & Humor
December 01, 2011

Faith & Humor

A book that dares to explore the humanity of priests and pilgrims, saints and sinners, Faith & Humor has been both a runaway bestseller in Russia and the focus of heated controversy – as often happens when a thoughtful writer takes on sacred cows. The stories, aphorisms, anecdotes, dialogues and adventures in this volume comprise an encyclopedia of modern Russian Orthodoxy, and thereby of Russian life.

Murder and the Muse
December 12, 2016

Murder and the Muse

KGB Chief Andropov has tapped Matyushkin to solve a brazen jewel heist from Picasso’s wife at the posh Metropole Hotel. But when the case bleeds over into murder, machinations, and international intrigue, not everyone is eager to see where the clues might lead.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955