August 30, 2023

Hoppy Endings


Hoppy Endings
A neon Heineken sign. Smit Patel, Unsplash.

It has been a long time brewing, but the Dutch multinational Heineken has finalized its withdrawal from the Russian market by selling off its operations in the country for €1 ($1.08), following the Kremlin’s rigid rules imposed in retaliation to Western sanctions.

In March 2022, Heineken declared its intention to exit the Russian market, reporting that profits were “no longer sustainable nor viable in the current environment.” The company, however, emphasized its commitment to effect a systematic handover to a prospective new owner.

New regulations from Russia's Finance Ministry for asset sales have hindered Western firms. The process is labyrinthine and lasts 6 to 12 months.

The Dutch company faced criticism for its seemingly unrushed approach, however. After more than a year, Heineken announced that they would sell all Russian assets to Arnest Group, Russia’s largest manufacturers of cosmetics, household goods, and aerosol products. As part of the deal, Arnest Group has agreed to oversee Heineken’s local staff’s employment for three years to ensure the livelihoods of 1,800 employees.

Heineken's press service emphasized that the company will neither endorse these brands nor receive any financial gains, including income, royalties, or dividends, from its operations in Russia. In a not-so-hoppy ending, Heineken anticipates a cumulative loss of €300 million ($324 million).

You Might Also Like

The Booze Must Flow
  • November 15, 2022

The Booze Must Flow

Russians hankering for foreign alcohol can now rest easy: state ministries will oversee the delivery of international alcohol products through a parallel import system.
A Soviet Callback
  • August 09, 2022

A Soviet Callback

Moscow and St. Petersburg will see new shops filled with international goods where only top officials and their families can shop.
Tipple Tender Trending
  • February 07, 2022

Tipple Tender Trending

The minimum price of vodka, set by Russia's Ministry of Finance, has been raised. Barely.
A Premature Celebration
  • December 06, 2021

A Premature Celebration

A Krasnodar man, sentenced to serve time for theft, marked his release by doing what he does best.
Like this post? Get a weekly email digest + member-only deals

Some of Our Books

Dostoyevsky Bilingual

Dostoyevsky Bilingual

Bilingual series of short, lesser known, but highly significant works that show the traditional view of Dostoyevsky as a dour, intense, philosophical writer to be unnecessarily one-sided. 
Murder and the Muse

Murder and the Muse

KGB Chief Andropov has tapped Matyushkin to solve a brazen jewel heist from Picasso’s wife at the posh Metropole Hotel. But when the case bleeds over into murder, machinations, and international intrigue, not everyone is eager to see where the clues might lead.
Jews in Service to the Tsar

Jews in Service to the Tsar

Benjamin Disraeli advised, “Read no history: nothing but biography, for that is life without theory.” With Jews in Service to the Tsar, Lev Berdnikov offers us 28 biographies spanning five centuries of Russian Jewish history, and each portrait opens a new window onto the history of Eastern Europe’s Jews, illuminating dark corners and challenging widely-held conceptions about the role of Jews in Russian history.
Stargorod: A Novel in Many Voices

Stargorod: A Novel in Many Voices

Stargorod is a mid-sized provincial city that exists only in Russian metaphorical space. It has its roots in Gogol, and Ilf and Petrov, and is a place far from Moscow, but close to Russian hearts. It is a place of mystery and normality, of provincial innocence and Black Earth wisdom. Strange, inexplicable things happen in Stargorod. So do good things. And bad things. A lot like life everywhere, one might say. Only with a heavy dose of vodka, longing and mystery.
Moscow and Muscovites

Moscow and Muscovites

Vladimir Gilyarovsky's classic portrait of the Russian capital is one of Russians’ most beloved books. Yet it has never before been translated into English. Until now! It is a spectactular verbal pastiche: conversation, from gutter gibberish to the drawing room; oratory, from illiterates to aristocrats; prose, from boilerplate to Tolstoy; poetry, from earthy humor to Pushkin. 
Bears in the Caviar

Bears in the Caviar

Bears in the Caviar is a hilarious and insightful memoir by a diplomat who was “present at the creation” of US-Soviet relations. Charles Thayer headed off to Russia in 1933, calculating that if he could just learn Russian and be on the spot when the US and USSR established relations, he could make himself indispensable and start a career in the foreign service. Remarkably, he pulled it of.
White Magic

White Magic

The thirteen tales in this volume – all written by Russian émigrés, writers who fled their native country in the early twentieth century – contain a fair dose of magic and mysticism, of terror and the supernatural. There are Petersburg revenants, grief-stricken avengers, Lithuanian vampires, flying skeletons, murders and duels, and even a ghostly Edgar Allen Poe.
The Latchkey Murders

The Latchkey Murders

Senior Lieutenant Pavel Matyushkin is back on the case in this prequel to the popular mystery Murder at the Dacha, in which a serial killer is on the loose in Khrushchev’s Moscow...
The Pet Hawk of the House of Abbas

The Pet Hawk of the House of Abbas

This exciting new trilogy by a Russian author – who has been compared to Orhan Pamuk and Umberto Eco – vividly recreates a lost world, yet its passions and characters are entirely relevant to the present day. Full of mystery, memorable characters, and non-stop adventure, The Pet Hawk of the House of Abbas is a must read for lovers of historical fiction and international thrillers.  
The Little Golden Calf

The Little Golden Calf

Our edition of The Little Golden Calf, one of the greatest Russian satires ever, is the first new translation of this classic novel in nearly fifty years. It is also the first unabridged, uncensored English translation ever, and is 100% true to the original 1931 serial publication in the Russian journal 30 Dnei. Anne O. Fisher’s translation is copiously annotated, and includes an introduction by Alexandra Ilf, the daughter of one of the book’s two co-authors.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955