March 09, 2025

A Musical Military Meme


A Musical Military Meme
So sigma. Red Boi Cong, YouTube.

On February 22, a video of the Red Army Choir singing a song entitled "Sigma Boy" was broadcast on Russia Today and Sputnik, two television channels run by the Russian state.

The song was released to coincide with Defenders of the Fatherland Day, a Russian holiday honoring men. Of course, it also nods to Russia's ongoing war in Ukraine, with plenty of shots of tanks, artillery, helicopters, and President Putin himself (who is undoubtedly a sigma boy).

The song has a rousing beat. In part, its lyrics translate to:

"True sigma boy, sigma boy, sigma boy / All the girls want to dance with you / Strong and brave / Stands for the Fatherland like a mountain ... Ah, what a man! / This look is fire! / Age will not be a problem / You will never bend."

The term "sigma boy" appears to be a reference to Gen Z internet slang, wherein a "sigma male" is an assertive, aloof, ambitious individualist. This contrasts with the traditional conceptions of an extroverted "alpha" and submissive "beta."

The song first first appeared on the internet written and performed by Russian middle-schoolers last year (it received millions of views), but was only recently covered by the Red Army Choir.

To answer a meme with a meme: How do you do, fellow kids?

You Might Also Like

Memes For Our Times

Memes For Our Times

We explain ten recent memes that best capture the current sociopolitical mood across a large subset of Russian society.
Narrow or Russian?
  • September 19, 2022

Narrow or Russian?

A sappily patriotic pop song, "I'm Russian," gets a parody: "I'm Narrow."
Like this post? Get a weekly email digest + member-only deals

Some of our Books

Davai! The Russians and Their Vodka
November 01, 2012

Davai! The Russians and Their Vodka

In this comprehensive, quixotic and addictive book, Edwin Trommelen explores all facets of the Russian obsession with vodka. Peering chiefly through the lenses of history and literature, Trommelen offers up an appropriately complex, rich and bittersweet portrait, based on great respect for Russian culture.

Steppe
July 15, 2022

Steppe

This is the work that made Chekhov, launching his career as a writer and playwright of national and international renown. Retranslated and updated, this new bilingual edition is a super way to improve your Russian.

Russian Rules
November 16, 2011

Russian Rules

From the shores of the White Sea to Moscow and the Northern Caucasus, Russian Rules is a high-speed thriller based on actual events, terrifying possibilities, and some really stupid decisions.

The Pet Hawk of the House of Abbas
October 01, 2013

The Pet Hawk of the House of Abbas

This exciting new trilogy by a Russian author – who has been compared to Orhan Pamuk and Umberto Eco – vividly recreates a lost world, yet its passions and characters are entirely relevant to the present day. Full of mystery, memorable characters, and non-stop adventure, The Pet Hawk of the House of Abbas is a must read for lovers of historical fiction and international thrillers.

 
Fish
February 01, 2010

Fish

This mesmerizing novel from one of Russia’s most important modern authors traces the life journey of a selfless Russian everywoman. In the wake of the Soviet breakup, inexorable forces drag Vera across the breadth of the Russian empire. Facing a relentless onslaught of human and social trials, she swims against the current of life, countering adversity and pain with compassion and hope, in many ways personifying Mother Russia’s torment and resilience amid the Soviet disintegration.

At the Circus
January 01, 2013

At the Circus

This wonderful novella by Alexander Kuprin tells the story of the wrestler Arbuzov and his battle against a renowned American wrestler. Rich in detail and characterization, At the Circus brims with excitement and life. You can smell the sawdust in the big top, see the vivid and colorful characters, sense the tension build as Arbuzov readies to face off against the American.

Survival Russian
February 01, 2009

Survival Russian

Survival Russian is an intensely practical guide to conversational, colloquial and culture-rich Russian. It uses humor, current events and thematically-driven essays to deepen readers’ understanding of Russian language and culture. This enlarged Second Edition of Survival Russian includes over 90 essays and illuminates over 2000 invaluable Russian phrases and words.

Moscow and Muscovites
November 26, 2013

Moscow and Muscovites

Vladimir Gilyarovsky's classic portrait of the Russian capital is one of Russians’ most beloved books. Yet it has never before been translated into English. Until now! It is a spectactular verbal pastiche: conversation, from gutter gibberish to the drawing room; oratory, from illiterates to aristocrats; prose, from boilerplate to Tolstoy; poetry, from earthy humor to Pushkin. 

Stargorod: A Novel in Many Voices
May 01, 2013

Stargorod: A Novel in Many Voices

Stargorod is a mid-sized provincial city that exists only in Russian metaphorical space. It has its roots in Gogol, and Ilf and Petrov, and is a place far from Moscow, but close to Russian hearts. It is a place of mystery and normality, of provincial innocence and Black Earth wisdom. Strange, inexplicable things happen in Stargorod. So do good things. And bad things. A lot like life everywhere, one might say. Only with a heavy dose of vodka, longing and mystery.

About Us

Russian Life is the 31-year-old publication of an award-winning publishing house that also creates books, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955