November 18, 2025

Coca-Cola Comeback?


Coca-Cola Comeback?
Coca-Cola has recently ben replaced by "Dobry," or "Nice," cola. Could the trend be reversing? The Russian Life files

The Coca-Cola Company recently registered two of its trademarks, Coca-Cola and Sprite, in Russia. 

The trademark applications were filed on April 23, 2025, but were only recently approved. These trademarks are registered for a period of ten years. While the drink’s production has not yet bubbled up in Russia, the trademark registrations suggests that the company may soon return. The trademark registrations are set to expire August 14, 2035. 

The original Coca-Cola Company trademark for Russia was filed in 1946, but the product was not widely available until the 1980 Moscow Olympics. In March of 2022, following the full-scale Russian invasion of Ukraine, Coca-Cola suspended its operations in Russia, causing the trademark to expire. While the company officially cut ties with the Russian market, its products can still be purchased in stores, often imported via other countries where the beverage is available. 

In the absence of Coca-Cola products, several Russian brands stepped up, offering a lineup of alternatives. Dobry ("Nice") Cola, a former subsidiary of The Coca-Cola Company, has a relatively strong presence on the market, and its branding reflected its tie to the American company. Numerous other versions include Komi Cola (a regional drink produced in the Komi Republic) and Cool Cola. 

In South Ossetia, a "Coca-Cola Сompany LLC" was registered by Novosibirsk-based PKV LLC. Beginning production last March, the beverage is reportedly nearly identical to the original. The American Coca-Cola Company filed a lawsuit against the South Ossetia-based Coca-Cola Company LLC on September 8. The next court hearing is scheduled for December 12. 

Coca-Cola joins other international businesses that have recently renewed their trademarks in Russia after being suspended in 2022. Among them is Starbucks’ new premium coffee brand, “We Proudly Serve.” While Starbucks storefronts are not (yet) returning, its coffee will be served in Russian restaurants and cafes. 

Additionally, U.S. payment company Visa registered its trademark in Russia, as did the fast-fashion giant Zara. 

You Might Also Like

Economy in Crisis?
  • September 13, 2025

Economy in Crisis?

A recent report summarized the potentially perilous state of the Russian economy.
Good Riddance, McDonald's
  • June 09, 2024

Good Riddance, McDonald's

The head of a Russian consumer protections ministry expressed glee at the exit of McDonald's from Russia.
Russians Get
  • September 12, 2022

Russians Get "Good Cola"

After exiting Russia earlier this year, Coca-Cola Hellenic Bottling Company has begun selling "Dobry Cola" across the country.
Twinkle, Twinkle
  • August 26, 2022

Twinkle, Twinkle

A rapper and a restauranteur have teamed up to rebrand the now-exiled Starbucks as a more Russia-friendly Stars Coffee.
Like this post? Get a weekly email digest + member-only deals

Some of our Books

White Magic
June 01, 2021

White Magic

The thirteen tales in this volume – all written by Russian émigrés, writers who fled their native country in the early twentieth century – contain a fair dose of magic and mysticism, of terror and the supernatural. There are Petersburg revenants, grief-stricken avengers, Lithuanian vampires, flying skeletons, murders and duels, and even a ghostly Edgar Allen Poe.

Marooned in Moscow
May 01, 2011

Marooned in Moscow

This gripping autobiography plays out against the backdrop of Russia's bloody Civil War, and was one of the first Western eyewitness accounts of life in post-revolutionary Russia. Marooned in Moscow provides a fascinating account of one woman's entry into war-torn Russia in early 1920, first-person impressions of many in the top Soviet leadership, and accounts of the author's increasingly dangerous work as a journalist and spy, to say nothing of her work on behalf of prisoners, her two arrests, and her eventual ten-month-long imprisonment, including in the infamous Lubyanka prison. It is a veritable encyclopedia of life in Russia in the early 1920s.

Davai! The Russians and Their Vodka
November 01, 2012

Davai! The Russians and Their Vodka

In this comprehensive, quixotic and addictive book, Edwin Trommelen explores all facets of the Russian obsession with vodka. Peering chiefly through the lenses of history and literature, Trommelen offers up an appropriately complex, rich and bittersweet portrait, based on great respect for Russian culture.

Moscow and Muscovites
November 26, 2013

Moscow and Muscovites

Vladimir Gilyarovsky's classic portrait of the Russian capital is one of Russians’ most beloved books. Yet it has never before been translated into English. Until now! It is a spectactular verbal pastiche: conversation, from gutter gibberish to the drawing room; oratory, from illiterates to aristocrats; prose, from boilerplate to Tolstoy; poetry, from earthy humor to Pushkin. 

At the Circus
January 01, 2013

At the Circus

This wonderful novella by Alexander Kuprin tells the story of the wrestler Arbuzov and his battle against a renowned American wrestler. Rich in detail and characterization, At the Circus brims with excitement and life. You can smell the sawdust in the big top, see the vivid and colorful characters, sense the tension build as Arbuzov readies to face off against the American.

Life Stories
September 01, 2009

Life Stories

The Life Stories collection is a nice introduction to contemporary Russian fiction: many of the 19 authors featured here have won major Russian literary prizes and/or become bestsellers. These are life-affirming stories of love, family, hope, rebirth, mystery and imagination, masterfully translated by some of the best Russian-English translators working today. The selections reassert the power of Russian literature to affect readers of all cultures in profound and lasting ways. Best of all, 100% of the profits from the sale of this book are going to benefit Russian hospice—not-for-profit care for fellow human beings who are nearing the end of their own life stories.

Russian Rules
November 16, 2011

Russian Rules

From the shores of the White Sea to Moscow and the Northern Caucasus, Russian Rules is a high-speed thriller based on actual events, terrifying possibilities, and some really stupid decisions.

The Moscow Eccentric
December 01, 2016

The Moscow Eccentric

Advance reviewers are calling this new translation "a coup" and "a remarkable achievement." This rediscovered gem of a novel by one of Russia's finest writers explores some of the thorniest issues of the early twentieth century.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955