March 27, 2023

All's Not Fair in Advertisement


All's Not Fair in Advertisement
A Ukrainian war-themed advertisement. Anatoli Stefan Shtirlitz, Telegram.

Ukraine's legislative body, the Rada, is considering banning war-themed products after companies began naming foods and drinks after wartime events and massacres. 

Products like "The Heroic Bucha Kombucha with citric flavor," "Azovstal" radishes, and "Heroes Don't Die" beer triggered a public outcry, with social media users comparing the practice to naming products after Nazi concentration camps. Deputies of the Rada condemned the decision to name goods after the massacres in Bucha and Mariupol, deeming it exploitative.

Ukrainian blogger and soldier Anatoly Shtefan posted pictures on Telegram of war-themed products, including a pita bread packaging with soldiers and a vodka brand with the slogan "Created in Ukraine during the resistance," among others. In one of his posts that included a picture of bread loaves characterized as soldiers, he wrote: "The disease of marketers is progressing."

The newly introduced law would ban the registration of brand names that evoke military events, cities, or places that suffered or resisted Russian aggression (unless registered before the war), hostilities and military operations, weapons, military units, and official greetings to the Ukrainian Armed Forces. A similar ban will also be drafted for advertisements. However, the laws won't affect the promotion of videos, films, or books about the war.

 

 

You Might Also Like

Eat. Bake. Protest.
  • January 25, 2023

Eat. Bake. Protest.

How a woman from Moscow turned a cake business into an anti-war protest and helped charities.
En Garde, Russia and Belarus
  • March 13, 2023

En Garde, Russia and Belarus

The International Fencing Federation greenlit the return of Russian and Belarussian fencers to tournaments — and the Olympics.
Not That Way
  • February 26, 2023

Not That Way

Vladimir Putin revoked a 2012 decree aimed at economic integration with the EU and supporting Moldovan sovereignty.
Like this post? Get a weekly email digest + member-only deals

Some of Our Books

Tolstoy Bilingual

Tolstoy Bilingual

This compact, yet surprisingly broad look at the life and work of Tolstoy spans from one of his earliest stories to one of his last, looking at works that made him famous and others that made him notorious. 
Driving Down Russia's Spine

Driving Down Russia's Spine

The story of the epic Spine of Russia trip, intertwining fascinating subject profiles with digressions into historical and cultural themes relevant to understanding modern Russia. 
93 Untranslatable Russian Words

93 Untranslatable Russian Words

Every language has concepts, ideas, words and idioms that are nearly impossible to translate into another language. This book looks at nearly 100 such Russian words and offers paths to their understanding and translation by way of examples from literature and everyday life. Difficult to translate words and concepts are introduced with dictionary definitions, then elucidated with citations from literature, speech and prose, helping the student of Russian comprehend the word/concept in context.
The Latchkey Murders

The Latchkey Murders

Senior Lieutenant Pavel Matyushkin is back on the case in this prequel to the popular mystery Murder at the Dacha, in which a serial killer is on the loose in Khrushchev’s Moscow...
Fish: A History of One Migration

Fish: A History of One Migration

This mesmerizing novel from one of Russia’s most important modern authors traces the life journey of a selfless Russian everywoman. In the wake of the Soviet breakup, inexorable forces drag Vera across the breadth of the Russian empire. Facing a relentless onslaught of human and social trials, she swims against the current of life, countering adversity and pain with compassion and hope, in many ways personifying Mother Russia’s torment and resilience amid the Soviet disintegration.
The Little Humpbacked Horse (bilingual)

The Little Humpbacked Horse (bilingual)

A beloved Russian classic about a resourceful Russian peasant, Vanya, and his miracle-working horse, who together undergo various trials, exploits and adventures at the whim of a laughable tsar, told in rich, narrative poetry.
A Taste of Russia

A Taste of Russia

The definitive modern cookbook on Russian cuisine has been totally updated and redesigned in a 30th Anniversary Edition. Layering superbly researched recipes with informative essays on the dishes' rich historical and cultural context, A Taste of Russia includes over 200 recipes on everything from borshch to blini, from Salmon Coulibiac to Beef Stew with Rum, from Marinated Mushrooms to Walnut-honey Filled Pies. A Taste of Russia shows off the best that Russian cooking has to offer. Full of great quotes from Russian literature about Russian food and designed in a convenient wide format that stays open during use.
Chekhov Bilingual

Chekhov Bilingual

Some of Chekhov's most beloved stories, with English and accented Russian on facing pages throughout. 
The Frogs Who Begged for a Tsar (bilingual)

The Frogs Who Begged for a Tsar (bilingual)

The fables of Ivan Krylov are rich fonts of Russian cultural wisdom and experience – reading and understanding them is vital to grasping the Russian worldview. This new edition of 62 of Krylov’s tales presents them side-by-side in English and Russian. The wonderfully lyrical translations by Lydia Razran Stone are accompanied by original, whimsical color illustrations by Katya Korobkina.
A Taste of Chekhov

A Taste of Chekhov

This compact volume is an introduction to the works of Chekhov the master storyteller, via nine stories spanning the last twenty years of his life.
At the Circus (bilingual)

At the Circus (bilingual)

This wonderful novella by Alexander Kuprin tells the story of the wrestler Arbuzov and his battle against a renowned American wrestler. Rich in detail and characterization, At the Circus brims with excitement and life. You can smell the sawdust in the big top, see the vivid and colorful characters, sense the tension build as Arbuzov readies to face off against the American.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955