Jan/Feb 2017 Current Moscow Time: 00:29:41
22 February 2017


  The world’s biggest country, in a magazine. Since 1956.

Production Guidelines

Russian Life has a 100% digital workflow. This requires adherence to very specific guidelines for submission of advertising materials.

We do not accept ads on film under any conditions. In some cases we can scan printed ads.

 

Print Ad Specifications

Materials must be submitted via a provided web upload address. We accept ads only in the following formats, with the noted criteria:

PDF files

  • created at highest resolution (2400 dpi), usually indicated as PDF Press or High Quality/High Resolution. 
  • raster images at 300 dpi; vector images at 1200 dpi.
  • color output Composite CMYK
  • all fonts included
  • marks centered, provide sufficient copy for bleed if full page bleed ad (1/8 inch)

 

TIFF files

  • the TIFF file must be the exact size of the final printed ad, including border; LZW compression should be applied
  • the file must be CMYK separated, according to “SWOP, Coated” color space specifications; if you have questions about this or are uncertain about color space issues, please leave the file as RGB and let us know you have done this. 
  • bitmap color art should be at 300 dpi, line art should be at 1200 dpi resolution
  • 8-bit, not 16-bit color, should be used

 

EPS files

  • all colors must be converted to CMYK
  • all fonts must be converted to outlines
  • save file with clipping paths to allow text run-around or masking where applicable.
     

Print Ad Due Dates

Issue Date Ad Order In  Materials In  On Sale Date
Jan/Feb  Nov. 1 Nov. 15 Jan. 1
Mar/Apr Jan. 1 Jan. 15 Mar. 1
May/June Mar. 1 Mar. 15 May 1
July/Aug May 1 May 15 July 1
Sep/Oct July 1 July 15 Sept 1
Nov/Dec Sep. 1 Sep. 15 Nov. 1


 

Ad Sizes

Advertisements should be submitted digitally, with the following document sizes (all measurements are in inches):

Size Width Height
Full page/cover with bleed 8.375 10.875
Full page no bleed 7.875 10.375
Two-thirds page 4.6 9.375
Half Horizontal 7.125 4.5
Third Vertical 2.25 9.375
Third Horizontal 4.6 4.5
Sixth Vertical 2.25 4.5

 

For a full-page bleed ads, the ad MUST have an additional 1/8 inch of image extending beyond the document edge on all sides where there is to be a bleed.
 

Web Ad Specifications

Russian Life has available two sizes for web ads: Button Large (125 x 125 pixels) and Button Small (100 x 100 pixels). All ads should be saved as GIF or JPG, RGB colorspace, at 72 dpi resolution. Animated GIF files are allowed, Flash animations are not. Maximum ad size for large buttons is 25k, for small buttons ads, 15k. 
 

Additional Information

Paul Richardson, Publisher

Russian Life
PO Box 567
Montpelier, VT  05601

phone (802) 234-1956

Email