July 26, 2026

Hunting for Wildberries


Hunting for Wildberries
Absolutely wild. Russian state media.

Lately, Ukrainian drone strikes have been hitting an unlikely target: warehouses for Wildberries, known as Russia's Amazon.

Drones have hit Wildberries warehouses in at least five regions throughout western Russia: in Moscow, Tambov, Krasnodar, Nevinnomyssk, and Voronezh. The strikes have hit key warehouses and logistical hubs in an attempt to cripple Russia's ubiquitous online retailer. It's estimated that Wildberries' warehouse capacity has been throttled by at least 10%.

The Ukrainian government asserted that Wildberries has been used to supply Russian forces with things like body armor, drone parts, and other supplies.

Wildberries is one of Russia's largest companies and something of a symbol of national pride. It was founded in 2004 by a Moscow woman who was on maternity leave and has since come to dominate the online retail space in Russia. It reputedly handles over half the country's e-commerce, connects between 500,000 and 800,000 merchants, and is responsible for about 3 percent of Russia's GDP.

As Russia's war in Ukraine drags on, Ukrainian forces have become more aggressive in pursuing drone strikes. Earlier this year, drones hit Russian fuel plants, disrupting the country's largest and most profitable economic sector.

 

 

 

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