April 13, 2025

From Bashkortostan to the Global Charts


From Bashkortostan to the Global Charts
Adel Musume, lead singer of AY YOLA. AY YOLA, Instagram.

A band from Bashkortostan, one of Russia's autonomous republics, has amassed millions of views on TikTok and YouTube with "Homay," a single sung solely in Bashkir. The folkloric techno song reached the fourth spot in Apple's Shazam chart, surpassing global stars such as Lady Gaga, Kendrick Lamar, and Bruno Mars.

The band AY YOLA takes its musical inspiration from its hometown, Ufa. The band's debut album is based on the Bashkir folktale "Ural-Batyr," which was passed down orally for generations. The record follows the tale's hero, Ural, on his journey to discover that immortality an be found in good deeds. On February 21, AY YOLA released its first single, "Batyr."

Despite only being "founded" in mid-January, AY YOLA's members have a long history. Lead singer Adel Shaykhitdinova won a singing competition on the show Pesny ("Songs") of the channel TNT. Shaykhitdinova, who also plays the guitar and the Bashkir sting instrument dombra, worked as a songwriter and vocalist with major Russian music labels. Together with her father and fellow AY YOLA member Ruslan Shaykhitdinov, they formed the now inactive musical duo Musume.

Ruslan Shaykhitdinov, also known as DJ Sever ("DJ North"), has been recognized as one of Russia's top 30 disc jockeys. He has worked for the show "Elektroshok" on Radio Maximum in Moscow. Shaykhitdinov, who plays the keyboard, the kobyz, and the bass, is the producer responsible for the band´s unique sound. 

The third member of AY YOLA, Rinat Ramazanov, who throat sings and plays the traditional Bashkir flute quray, has received national and international acclaim. Ramazanov has been recognized as an "Honored Artist of Bashkortostan." The musician's solo project "Argymak" won him the Grand Prix of the Nomad Universe international competition in Saudi Arabia. 

AY YOLA's true global recognition came after the release of "Homay." The song follows the story of a womanbird that helps Ural battle the forces of evil. The track quickly became viral, especially in Kazakhstan, Uzbekistan, Kyrgyzstan, and Turkey. AY YOLA uploaded short snippets of the videoclip for "Homay" with subtitles in multiple languages, including English.

Shaykhitdinova has been criticized for her "heavy Russian accent" in Bashkir. The singer, who is half-Russian and half-Bashkir, didn't grow up speaking the language. However, that doesn't stop her from singing in her "native tongue." The band said on social media, "We are a bridge between the past and the present, telling eternal stories in a new sound."

"AY YOLA" is translated from Bashkir as "laws of the universe." Ramazanov explained the meaning of the band's name to BashInform: "Eternal values: do not kill, do not steal, respect your elder ones, protect the younger ones. These are the principals that underlie our project."

Listen to "Homay" here:

 

 

You Might Also Like

Artists in Custody
  • March 25, 2025

Artists in Custody

Russia currently has 42 "cultural" figures who are political prisoners and another 176 on their way to becoming the same.
The Music of War
  • October 30, 2024

The Music of War

Russian military ensembles glorify war and profit from it.
A Singer Diversifies
  • October 20, 2024

A Singer Diversifies

The notoriously pr-Kremlin rock star Shaman has filed trademarks for alcoholic beverages, household goods, and sex toys.
Make Fairy Tales, not War
  • June 05, 2024

Make Fairy Tales, not War

Russian authorities are spending more on the production of fantasy films than on war films, according to a recent study.
Like this post? Get a weekly email digest + member-only deals

Some of Our Books

Dostoyevsky Bilingual

Dostoyevsky Bilingual

Bilingual series of short, lesser known, but highly significant works that show the traditional view of Dostoyevsky as a dour, intense, philosophical writer to be unnecessarily one-sided. 
Fearful Majesty

Fearful Majesty

This acclaimed biography of one of Russia’s most important and tyrannical rulers is not only a rich, readable biography, it is also surprisingly timely, revealing how many of the issues Russia faces today have their roots in Ivan’s reign.
Faith & Humor: Notes from Muscovy

Faith & Humor: Notes from Muscovy

A book that dares to explore the humanity of priests and pilgrims, saints and sinners, Faith & Humor has been both a runaway bestseller in Russia and the focus of heated controversy – as often happens when a thoughtful writer takes on sacred cows. The stories, aphorisms, anecdotes, dialogues and adventures in this volume comprise an encyclopedia of modern Russian Orthodoxy, and thereby of Russian life.
A Taste of Chekhov

A Taste of Chekhov

This compact volume is an introduction to the works of Chekhov the master storyteller, via nine stories spanning the last twenty years of his life.
Jews in Service to the Tsar

Jews in Service to the Tsar

Benjamin Disraeli advised, “Read no history: nothing but biography, for that is life without theory.” With Jews in Service to the Tsar, Lev Berdnikov offers us 28 biographies spanning five centuries of Russian Jewish history, and each portrait opens a new window onto the history of Eastern Europe’s Jews, illuminating dark corners and challenging widely-held conceptions about the role of Jews in Russian history.
Steppe / Степь (bilingual)

Steppe / Степь (bilingual)

This is the work that made Chekhov, launching his career as a writer and playwright of national and international renown. Retranslated and updated, this new bilingual edition is a super way to improve your Russian.
The Moscow Eccentric

The Moscow Eccentric

Advance reviewers are calling this new translation "a coup" and "a remarkable achievement." This rediscovered gem of a novel by one of Russia's finest writers explores some of the thorniest issues of the early twentieth century.
The Pet Hawk of the House of Abbas

The Pet Hawk of the House of Abbas

This exciting new trilogy by a Russian author – who has been compared to Orhan Pamuk and Umberto Eco – vividly recreates a lost world, yet its passions and characters are entirely relevant to the present day. Full of mystery, memorable characters, and non-stop adventure, The Pet Hawk of the House of Abbas is a must read for lovers of historical fiction and international thrillers.  
The Little Humpbacked Horse (bilingual)

The Little Humpbacked Horse (bilingual)

A beloved Russian classic about a resourceful Russian peasant, Vanya, and his miracle-working horse, who together undergo various trials, exploits and adventures at the whim of a laughable tsar, told in rich, narrative poetry.
Marooned in Moscow

Marooned in Moscow

This gripping autobiography plays out against the backdrop of Russia's bloody Civil War, and was one of the first Western eyewitness accounts of life in post-revolutionary Russia. Marooned in Moscow provides a fascinating account of one woman's entry into war-torn Russia in early 1920, first-person impressions of many in the top Soviet leadership, and accounts of the author's increasingly dangerous work as a journalist and spy, to say nothing of her work on behalf of prisoners, her two arrests, and her eventual ten-month-long imprisonment, including in the infamous Lubyanka prison. It is a veritable encyclopedia of life in Russia in the early 1920s.
Russian Rules

Russian Rules

From the shores of the White Sea to Moscow and the Northern Caucasus, Russian Rules is a high-speed thriller based on actual events, terrifying possibilities, and some really stupid decisions.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955