January 12, 2026

A Thumbs Down, If You Could


A Thumbs Down, If You Could
Russians are finding other ways to brag about their victories. The Russian Life files.

The independent publication Verstka reports that the new "all-Russian messenger" MAX has sputtered, with users avoiding it as much as possible. Despite large-scale advertising, coercive measures to install the application, and the blocking of popular international messengers, Russians are extremely reluctant to use MAX.

First reports about the new app appeared in March 2025. In June, it was officially declared a “national messenger” for Russia. Unlike WhatsApp and Telegram, MAX is supposed to provide secure communication, free from the influence of “unfriendly” Western countries and other scammers. In June 2025, the state public opinion service announced the results of a survey, according to which more than half of Russians expressed their willingness to use MAX.

In December, the creators of MAX reported 75 million users. However, the real picture isn't so clear. “We know how to report numbers ourselves," comments a source of Verstka in the Kremlin, "and the [MAX] project managers are excellent at it. But in reality, it has not been possible to make the messenger the main means of communication even among civil servants.”

Since September 1, 2025, MAX has been mandatory for pre-installation on new devices. Schools, medical organizations, and housing and utilities services have been forced to switch to MAX. People install it for reporting purposes, but they continue to communicate in blocked messengers using VPNs. They believe that MAX will be watching them: some buy a second fake phone for MAX, some install special modifications that restrict the messenger's access to the device's data. 

Another reason to dislike the app is its quality. MAX's technical services are still under development: there are few interesting channels that appeal to users or open statistics.

Besides that, many users feel the sets of stickers are too patriotic. They include characters from Soviet cartoons, happy traditional couples, and military things. Perhaps the greatest sin of MAX is the inclusion of only positive emoji: no thumbs down, crying faces, or poop.

You Might Also Like

Sports, Sleep, and the State Duma
  • February 04, 2021

Sports, Sleep, and the State Duma

This week's Odder News features Russian athletes making international news, low-tax sports gear, and more opportunity for restful shut-eye.
High Six!
  • May 05, 2020

High Six!

A Russian city's redesigned seal sports an anatomical typo.
Like this post? Get a weekly email digest + member-only deals

Some of our Books

Murder and the Muse
December 12, 2016

Murder and the Muse

KGB Chief Andropov has tapped Matyushkin to solve a brazen jewel heist from Picasso’s wife at the posh Metropole Hotel. But when the case bleeds over into murder, machinations, and international intrigue, not everyone is eager to see where the clues might lead.

Davai! The Russians and Their Vodka
November 01, 2012

Davai! The Russians and Their Vodka

In this comprehensive, quixotic and addictive book, Edwin Trommelen explores all facets of the Russian obsession with vodka. Peering chiefly through the lenses of history and literature, Trommelen offers up an appropriately complex, rich and bittersweet portrait, based on great respect for Russian culture.

At the Circus
January 01, 2013

At the Circus

This wonderful novella by Alexander Kuprin tells the story of the wrestler Arbuzov and his battle against a renowned American wrestler. Rich in detail and characterization, At the Circus brims with excitement and life. You can smell the sawdust in the big top, see the vivid and colorful characters, sense the tension build as Arbuzov readies to face off against the American.

Jews in Service to the Tsar
October 09, 2011

Jews in Service to the Tsar

Benjamin Disraeli advised, “Read no history: nothing but biography, for that is life without theory.” With Jews in Service to the Tsar, Lev Berdnikov offers us 28 biographies spanning five centuries of Russian Jewish history, and each portrait opens a new window onto the history of Eastern Europe’s Jews, illuminating dark corners and challenging widely-held conceptions about the role of Jews in Russian history.

The Little Humpbacked Horse
November 03, 2014

The Little Humpbacked Horse

A beloved Russian classic about a resourceful Russian peasant, Vanya, and his miracle-working horse, who together undergo various trials, exploits and adventures at the whim of a laughable tsar, told in rich, narrative poetry.

Faith & Humor
December 01, 2011

Faith & Humor

A book that dares to explore the humanity of priests and pilgrims, saints and sinners, Faith & Humor has been both a runaway bestseller in Russia and the focus of heated controversy – as often happens when a thoughtful writer takes on sacred cows. The stories, aphorisms, anecdotes, dialogues and adventures in this volume comprise an encyclopedia of modern Russian Orthodoxy, and thereby of Russian life.

How Russia Got That Way
September 20, 2025

How Russia Got That Way

A fast-paced crash course in Russian history, from Norsemen to Navalny, that explores the ways the Kremlin uses history to achieve its ends.

The Latchkey Murders
July 01, 2015

The Latchkey Murders

Senior Lieutenant Pavel Matyushkin is back on the case in this prequel to the popular mystery Murder at the Dacha, in which a serial killer is on the loose in Khrushchev’s Moscow...

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955