August 10, 2020

The Яs Have It



The Яs Have It
We imagine an interior filled with beanbag chairs, nap pods, and ping pong tables. WikiFido, Wikimedia Commons

In Russia, Yandex ("Яндекс") is the technological giant of choice, encompassing food delivery (Yandex Eats), navigation (Yandex Maps), and car service (Yandex Taxi). And it's growing, spreading its cyber-tentacles into new financial ventures.

Yandex has registered 17 new names for potential ventures, including "YaBank," "YaSafe," and "YaCash." Some of the stanger ones: "YaInsurance," "YaAcquiring," and "YaCapital". Then there's "YaTrade," "YaCurrency," and "YaBroker."

They sound only a little better in Russian.

Experts predict that Yandex is moving to create a massive financial ecosystem using its platform. Already, Yandex has joined forces with Sberbank, a massive state-owned financial agency, to build out its Yandex.Market program.

Ironically, given that "Ya" (Я) is the equivalent of the English "I," we might see a Russian resurgence of those unfunny comics mocking Apple products for their names.

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Some of Our Books

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Fish: A History of One Migration

This mesmerizing novel from one of Russia’s most important modern authors traces the life journey of a selfless Russian everywoman. In the wake of the Soviet breakup, inexorable forces drag Vera across the breadth of the Russian empire. Facing a relentless onslaught of human and social trials, she swims against the current of life, countering adversity and pain with compassion and hope, in many ways personifying Mother Russia’s torment and resilience amid the Soviet disintegration.
Jews in Service to the Tsar

Jews in Service to the Tsar

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Davai! The Russians and Their Vodka

Davai! The Russians and Their Vodka

In this comprehensive, quixotic and addictive book, Edwin Trommelen explores all facets of the Russian obsession with vodka. Peering chiefly through the lenses of history and literature, Trommelen offers up an appropriately complex, rich and bittersweet portrait, based on great respect for Russian culture.
The Best of Russian Life

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The Pet Hawk of the House of Abbas

This exciting new trilogy by a Russian author – who has been compared to Orhan Pamuk and Umberto Eco – vividly recreates a lost world, yet its passions and characters are entirely relevant to the present day. Full of mystery, memorable characters, and non-stop adventure, The Pet Hawk of the House of Abbas is a must read for lovers of historical fiction and international thrillers.  
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The story of the epic Spine of Russia trip, intertwining fascinating subject profiles with digressions into historical and cultural themes relevant to understanding modern Russia. 
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The Spine of Russia

This coffee table book is the photographic journal of an epic 6000-kilometer road trip. The book includes over 200 compelling images of Russians and Russian places met along the way, plus a dozen texts (in both English and Russian) on everything from business to education, from roads to fools.
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Life Stories: Original Fiction By Russian Authors

The Life Stories collection is a nice introduction to contemporary Russian fiction: many of the 19 authors featured here have won major Russian literary prizes and/or become bestsellers. These are life-affirming stories of love, family, hope, rebirth, mystery and imagination, masterfully translated by some of the best Russian-English translators working today. The selections reassert the power of Russian literature to affect readers of all cultures in profound and lasting ways. Best of all, 100% of the profits from the sale of this book are going to benefit Russian hospice—not-for-profit care for fellow human beings who are nearing the end of their own life stories.
Maria's War: A Soldier's Autobiography

Maria's War: A Soldier's Autobiography

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The Frogs Who Begged for a Tsar

The Frogs Who Begged for a Tsar

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