August 10, 2020

The Яs Have It


The Яs Have It
We imagine an interior filled with beanbag chairs, nap pods, and ping pong tables. WikiFido, Wikimedia Commons

In Russia, Yandex ("Яндекс") is the technological giant of choice, encompassing food delivery (Yandex Eats), navigation (Yandex Maps), and car service (Yandex Taxi). And it's growing, spreading its cyber-tentacles into new financial ventures.

Yandex has registered 17 new names for potential ventures, including "YaBank," "YaSafe," and "YaCash." Some of the stanger ones: "YaInsurance," "YaAcquiring," and "YaCapital". Then there's "YaTrade," "YaCurrency," and "YaBroker."

They sound only a little better in Russian.

Experts predict that Yandex is moving to create a massive financial ecosystem using its platform. Already, Yandex has joined forces with Sberbank, a massive state-owned financial agency, to build out its Yandex.Market program.

Ironically, given that "Ya" (Я) is the equivalent of the English "I," we might see a Russian resurgence of those unfunny comics mocking Apple products for their names.

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