July 10, 2021

Tourism for Tykes


Tourism for Tykes
A patriotic Russian kid. Flickr user Lyudmila Izmaylova

The Moscow Tourism Committee and Rostourism have joined forces to establish a youth tourism ambassador in every region of Russia. Twenty-five thousand teens aged 15-17 competed to be among the first round of ambassadors in the "Land of Discovery" initiative.

There were ten themes that participants could respond to in their exuberant TikTok video submissions from their regions: urban studies, humanitarian technologies, IT and telecommunications, transportation and space, biotechnology and biomedicine, ecology, energy, the creative industries, "science art," and "Russia through the eyes of children."

More than 265 million people have viewed the TikTok videos linked to this project. Submission instructions included videos to help teens learn how to edit video content and the basics of public speaking.

Now might seem like a good time to enhance domestic tourism – while foreign tourism is dangerous and more complicated due to the COVID-19 pandemic. However, with cases running out of control in Moscow and St. Petersburg, maybe domestic tourism should stay on TikTok for now.

You Might Also Like

iTeacher
  • May 31, 2021

iTeacher

After a year of education through computer screens and the internet, one Russian school looks to bring the screens back into the physical classroom with a robotic teacher. 
A Necessary Inspection
  • May 31, 2021

A Necessary Inspection

Russian kids are caught up in a toy craze, and the government is worried about how it might be influencing them.
Like this post? Get a weekly email digest + member-only deals

Some of our Books

The Latchkey Murders
July 01, 2015

The Latchkey Murders

Senior Lieutenant Pavel Matyushkin is back on the case in this prequel to the popular mystery Murder at the Dacha, in which a serial killer is on the loose in Khrushchev’s Moscow...

How Russia Got That Way
September 20, 2025

How Russia Got That Way

A fast-paced crash course in Russian history, from Norsemen to Navalny, that explores the ways the Kremlin uses history to achieve its ends.

Stargorod: A Novel in Many Voices
May 01, 2013

Stargorod: A Novel in Many Voices

Stargorod is a mid-sized provincial city that exists only in Russian metaphorical space. It has its roots in Gogol, and Ilf and Petrov, and is a place far from Moscow, but close to Russian hearts. It is a place of mystery and normality, of provincial innocence and Black Earth wisdom. Strange, inexplicable things happen in Stargorod. So do good things. And bad things. A lot like life everywhere, one might say. Only with a heavy dose of vodka, longing and mystery.

At the Circus
January 01, 2013

At the Circus

This wonderful novella by Alexander Kuprin tells the story of the wrestler Arbuzov and his battle against a renowned American wrestler. Rich in detail and characterization, At the Circus brims with excitement and life. You can smell the sawdust in the big top, see the vivid and colorful characters, sense the tension build as Arbuzov readies to face off against the American.

Murder at the Dacha
July 01, 2013

Murder at the Dacha

Senior Lieutenant Pavel Matyushkin has a problem. Several, actually. Not the least of them is the fact that a powerful Soviet boss has been murdered, and Matyushkin's surly commander has given him an unreasonably short time frame to close the case.

Survival Russian
February 01, 2009

Survival Russian

Survival Russian is an intensely practical guide to conversational, colloquial and culture-rich Russian. It uses humor, current events and thematically-driven essays to deepen readers’ understanding of Russian language and culture. This enlarged Second Edition of Survival Russian includes over 90 essays and illuminates over 2000 invaluable Russian phrases and words.

Bears in the Caviar
May 01, 2015

Bears in the Caviar

Bears in the Caviar is a hilarious and insightful memoir by a diplomat who was “present at the creation” of US-Soviet relations. Charles Thayer headed off to Russia in 1933, calculating that if he could just learn Russian and be on the spot when the US and USSR established relations, he could make himself indispensable and start a career in the foreign service. Remarkably, he pulled it of.

Driving Down Russia's Spine
June 01, 2016

Driving Down Russia's Spine

The story of the epic Spine of Russia trip, intertwining fascinating subject profiles with digressions into historical and cultural themes relevant to understanding modern Russia. 

About Us

Russian Life is the 31-year-old publication of an award-winning publishing house that also creates books, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955