July 10, 2021

Tourism for Tykes


Tourism for Tykes
A patriotic Russian kid. Flickr user Lyudmila Izmaylova

The Moscow Tourism Committee and Rostourism have joined forces to establish a youth tourism ambassador in every region of Russia. Twenty-five thousand teens aged 15-17 competed to be among the first round of ambassadors in the "Land of Discovery" initiative.

There were ten themes that participants could respond to in their exuberant TikTok video submissions from their regions: urban studies, humanitarian technologies, IT and telecommunications, transportation and space, biotechnology and biomedicine, ecology, energy, the creative industries, "science art," and "Russia through the eyes of children."

More than 265 million people have viewed the TikTok videos linked to this project. Submission instructions included videos to help teens learn how to edit video content and the basics of public speaking.

Now might seem like a good time to enhance domestic tourism – while foreign tourism is dangerous and more complicated due to the COVID-19 pandemic. However, with cases running out of control in Moscow and St. Petersburg, maybe domestic tourism should stay on TikTok for now.

You Might Also Like

iTeacher
  • May 31, 2021

iTeacher

After a year of education through computer screens and the internet, one Russian school looks to bring the screens back into the physical classroom with a robotic teacher. 
A Necessary Inspection
  • May 31, 2021

A Necessary Inspection

Russian kids are caught up in a toy craze, and the government is worried about how it might be influencing them.
Like this post? Get a weekly email digest + member-only deals

Some of our Books

How Russia Got That Way
September 20, 2025

How Russia Got That Way

A fast-paced crash course in Russian history, from Norsemen to Navalny, that explores the ways the Kremlin uses history to achieve its ends.

Marooned in Moscow
May 01, 2011

Marooned in Moscow

This gripping autobiography plays out against the backdrop of Russia's bloody Civil War, and was one of the first Western eyewitness accounts of life in post-revolutionary Russia. Marooned in Moscow provides a fascinating account of one woman's entry into war-torn Russia in early 1920, first-person impressions of many in the top Soviet leadership, and accounts of the author's increasingly dangerous work as a journalist and spy, to say nothing of her work on behalf of prisoners, her two arrests, and her eventual ten-month-long imprisonment, including in the infamous Lubyanka prison. It is a veritable encyclopedia of life in Russia in the early 1920s.

The Samovar Murders
November 01, 2019

The Samovar Murders

The murder of a poet is always more than a murder. When a famous writer is brutally stabbed on the campus of Moscow’s Lumumba University, the son of a recently deposed African president confesses, and the case assumes political implications that no one wants any part of.

The Little Humpbacked Horse
November 03, 2014

The Little Humpbacked Horse

A beloved Russian classic about a resourceful Russian peasant, Vanya, and his miracle-working horse, who together undergo various trials, exploits and adventures at the whim of a laughable tsar, told in rich, narrative poetry.

The Latchkey Murders
July 01, 2015

The Latchkey Murders

Senior Lieutenant Pavel Matyushkin is back on the case in this prequel to the popular mystery Murder at the Dacha, in which a serial killer is on the loose in Khrushchev’s Moscow...

Bears in the Caviar
May 01, 2015

Bears in the Caviar

Bears in the Caviar is a hilarious and insightful memoir by a diplomat who was “present at the creation” of US-Soviet relations. Charles Thayer headed off to Russia in 1933, calculating that if he could just learn Russian and be on the spot when the US and USSR established relations, he could make himself indispensable and start a career in the foreign service. Remarkably, he pulled it of.

About Us

Russian Life is the 31-year-old publication of an award-winning publishing house that also creates books, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955