January 25, 2024

Tinder Breaks Up with Belarus


Tinder Breaks Up with Belarus
The Tinder app open on a phone. Focal Foto, Flickr.

On January 16, the American company Match Group took Belarus by surprise when it announced that its dating apps Tinder, Hinge, and OkCupid will exit the country on February 15, the day after Valentine's Day.

Tinder notified its users that, "As of February 15, if you’re located in Belarus, you won’t be able to use Tinder services or sign into your account." The app suggests that Belarussian love-seekers delete their accounts. Subscriptions that expire before Valentine's Day will not be renewable. Bachelors and bachelorettes will be eligible for a refund if their plans extend past February 15. Tinder encouraged its customers to use purchased features before the app departs, especially "Super Likes," which tells a potential match that a user is very interested in them.

Tinder did not say why it is leaving Belarus. Cultural expert and editor of Belarussian Yearbook Vadim Mozheyko told Deutsche Welle (DW) that operating in a "problematic region" is risky for the dating app's reputation. In addition, issues with payments, due to sanctions on Belarussian banks by the US, may have contributed to the decision to leave. Another red flag for Tinder was how Belarus's security forces has used the app to dig up dirt on its citizens and open criminal cases. 

In February 2023, Alexandra Rybchik was sentenced to two and a half years in prison for a picture of her at a protest found on her Tinder profile. Another man was fined for featuring a picture of the Lithuanian Pahonya emblem. "I don't think Tinder wants to see in the news that someone was arrested for a picture in their service," Mozheyko said, "and it is not entirely clear how the company should act correctly in this case: should they cooperate with authorities, human rights activists? In this case, it is easier to just walk away from the market."

So, how will Belarussians find love now? 

DW spoke to Belarussian Tinder users to get their reactions. Inessa, 27, recently found love on Tinder. She said she did not particularly care about Tinder leaving, but was hopeful local alternatives would soon emerge.

A 33-year-old man from Minsk disagreed. He was upset by Tinder's decision, because the platform made it easy for him to meet girls. But he saw a silver lining: "I saw that Russian celebrities were advertising some new application, just in time." Russian dating apps, such as Mamba, Tabor, and the Ukrainian-founded Pure, are popular in Belarus. But, if not, there's always good-old-fashioned real life.

Tinder and its sister apps left the Russian market on June 30, 2023.

You Might Also Like

Long, Long Repair
  • December 17, 2023

Long, Long Repair

It can take up to a year to get auto parts in Russia, due to Western sanctions.
Repression Impacts Lawyers
  • October 17, 2023

Repression Impacts Lawyers

A court in Moscow has ordered the arrest of lawyers representing Russian opposition politician Alexei Navalny, charging them with participation in an "extremist community."
Taken from Home to Belarus
  • July 24, 2023

Taken from Home to Belarus

Children from Russian-annexed Ukraine are being sent to camps in Belarus. Many don't return.
Like this post? Get a weekly email digest + member-only deals
[INVALID]
[INVALID]

Some of our Books

93 Untranslatable Russian Words
December 01, 2008

93 Untranslatable Russian Words

Every language has concepts, ideas, words and idioms that are nearly impossible to translate into another language. This book looks at nearly 100 such Russian words and offers paths to their understanding and translation by way of examples from literature and everyday life. Difficult to translate words and concepts are introduced with dictionary definitions, then elucidated with citations from literature, speech and prose, helping the student of Russian comprehend the word/concept in context.

Fish
February 01, 2010

Fish

This mesmerizing novel from one of Russia’s most important modern authors traces the life journey of a selfless Russian everywoman. In the wake of the Soviet breakup, inexorable forces drag Vera across the breadth of the Russian empire. Facing a relentless onslaught of human and social trials, she swims against the current of life, countering adversity and pain with compassion and hope, in many ways personifying Mother Russia’s torment and resilience amid the Soviet disintegration.

Bears in the Caviar
May 01, 2015

Bears in the Caviar

Bears in the Caviar is a hilarious and insightful memoir by a diplomat who was “present at the creation” of US-Soviet relations. Charles Thayer headed off to Russia in 1933, calculating that if he could just learn Russian and be on the spot when the US and USSR established relations, he could make himself indispensable and start a career in the foreign service. Remarkably, he pulled it of.

The Little Humpbacked Horse
November 03, 2014

The Little Humpbacked Horse

A beloved Russian classic about a resourceful Russian peasant, Vanya, and his miracle-working horse, who together undergo various trials, exploits and adventures at the whim of a laughable tsar, told in rich, narrative poetry.

Life Stories
September 01, 2009

Life Stories

The Life Stories collection is a nice introduction to contemporary Russian fiction: many of the 19 authors featured here have won major Russian literary prizes and/or become bestsellers. These are life-affirming stories of love, family, hope, rebirth, mystery and imagination, masterfully translated by some of the best Russian-English translators working today. The selections reassert the power of Russian literature to affect readers of all cultures in profound and lasting ways. Best of all, 100% of the profits from the sale of this book are going to benefit Russian hospice—not-for-profit care for fellow human beings who are nearing the end of their own life stories.

Steppe
July 15, 2022

Steppe

This is the work that made Chekhov, launching his career as a writer and playwright of national and international renown. Retranslated and updated, this new bilingual edition is a super way to improve your Russian.

Russian Rules
November 16, 2011

Russian Rules

From the shores of the White Sea to Moscow and the Northern Caucasus, Russian Rules is a high-speed thriller based on actual events, terrifying possibilities, and some really stupid decisions.

Fearful Majesty
July 01, 2014

Fearful Majesty

This acclaimed biography of one of Russia’s most important and tyrannical rulers is not only a rich, readable biography, it is also surprisingly timely, revealing how many of the issues Russia faces today have their roots in Ivan’s reign.

Little Golden Calf
February 01, 2010

Little Golden Calf

Our edition of The Little Golden Calf, one of the greatest Russian satires ever, is the first new translation of this classic novel in nearly fifty years. It is also the first unabridged, uncensored English translation ever, and is 100% true to the original 1931 serial publication in the Russian journal 30 Dnei. Anne O. Fisher’s translation is copiously annotated, and includes an introduction by Alexandra Ilf, the daughter of one of the book’s two co-authors.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955