June 30, 2021

The Rainbow Menace


The Rainbow Menace

“The demand for primitive toys suggests that not all of society, but a certain stratum, are inclined to simple decisions. Our society is approaching a situation where we will collapse into the abyss of simple solutions to complex issues.”

– Alexander Asmolov, Russian psychologist, politician, and head of the Department of Personality Psychology at Moscow State University

On June 28, the head of the Department of Personality Psychology at Moscow State University Alexander Asmolov – who is also a psychologist and politician – warned the Russian public of the malicious nature of the rather popular toy known as a “Simple-Dimples,” “Squishies,” or “Pop-its.”

The toy, which is regularly used in therapy for individuals with neurological disorders, has caught the attention of many a Russian child. Others fear that the often rainbow-colored items are gay propaganda.

 

 

You Might Also Like

Cheburashka in the Fog
  • July 01, 2021

Cheburashka in the Fog

Just a little over a year ago, Russia was rocked by revelations that one of its most venerated authors of childrens’ fiction subjected his daughter to abuse in a cult.
Royal(ish) Weddings and Toys for the Opposition
  • July 20, 2017

Royal(ish) Weddings and Toys for the Opposition

Getting flak for getting hitched, how fidget spinners foster political dissidence, and a new set of wheels around Russia. Plus dandy pigeons and the best totalitarian tourism. 
A Necessary Inspection
  • May 31, 2021

A Necessary Inspection

Russian kids are caught up in a toy craze, and the government is worried about how it might be influencing them.
Like this post? Get a weekly email digest + member-only deals

Some of Our Books

The Frogs Who Begged for a Tsar

The Frogs Who Begged for a Tsar

The fables of Ivan Krylov are rich fonts of Russian cultural wisdom and experience – reading and understanding them is vital to grasping the Russian worldview. This new edition of 62 of Krylov’s tales presents them side-by-side in English and Russian. The wonderfully lyrical translations by Lydia Razran Stone are accompanied by original, whimsical color illustrations by Katya Korobkina.
Russian Rules

Russian Rules

From the shores of the White Sea to Moscow and the Northern Caucasus, Russian Rules is a high-speed thriller based on actual events, terrifying possibilities, and some really stupid decisions.
22 Russian Crosswords

22 Russian Crosswords

Test your knowledge of the Russian language, Russian history and society with these 22 challenging puzzles taken from the pages of Russian Life magazine. Most all the clues are in English, but you must fill in the answers in Russian. If you get stumped, of course all the puzzles have answers printed at the back of the book.
Fearful Majesty

Fearful Majesty

This acclaimed biography of one of Russia’s most important and tyrannical rulers is not only a rich, readable biography, it is also surprisingly timely, revealing how many of the issues Russia faces today have their roots in Ivan’s reign.
Woe From Wit (bilingual)

Woe From Wit (bilingual)

One of the most famous works of Russian literature, the four-act comedy in verse Woe from Wit skewers staid, nineteenth century Russian society, and it positively teems with “winged phrases” that are essential colloquialisms for students of Russian and Russian culture.
Life Stories: Original Fiction By Russian Authors

Life Stories: Original Fiction By Russian Authors

The Life Stories collection is a nice introduction to contemporary Russian fiction: many of the 19 authors featured here have won major Russian literary prizes and/or become bestsellers. These are life-affirming stories of love, family, hope, rebirth, mystery and imagination, masterfully translated by some of the best Russian-English translators working today. The selections reassert the power of Russian literature to affect readers of all cultures in profound and lasting ways. Best of all, 100% of the profits from the sale of this book are going to benefit Russian hospice—not-for-profit care for fellow human beings who are nearing the end of their own life stories.
The Little Humpbacked Horse

The Little Humpbacked Horse

A beloved Russian classic about a resourceful Russian peasant, Vanya, and his miracle-working horse, who together undergo various trials, exploits and adventures at the whim of a laughable tsar, told in rich, narrative poetry.
The Little Golden Calf

The Little Golden Calf

Our edition of The Little Golden Calf, one of the greatest Russian satires ever, is the first new translation of this classic novel in nearly fifty years. It is also the first unabridged, uncensored English translation ever, and is 100% true to the original 1931 serial publication in the Russian journal 30 Dnei. Anne O. Fisher’s translation is copiously annotated, and includes an introduction by Alexandra Ilf, the daughter of one of the book’s two co-authors.
Bears in the Caviar

Bears in the Caviar

Bears in the Caviar is a hilarious and insightful memoir by a diplomat who was “present at the creation” of US-Soviet relations. Charles Thayer headed off to Russia in 1933, calculating that if he could just learn Russian and be on the spot when the US and USSR established relations, he could make himself indispensable and start a career in the foreign service. Remarkably, he pulled it of.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955