Now for a limited time: FREE GIFT to New Subscribers!       
Sep/Oct 2014 Current Moscow Time: 23:34:40
17 September 2014


  The world’s biggest country, in a magazine. Since 1956.

Wednesday, February 01, 2006

Cell Phone Mania

by Maria Kolesnikova

Food, Water and Cell Phones

Cell phones may not top food and water on Russians' list of vital necessities, but they might well place a tight third place.

Russia — young, capitalistic and always on the go — is distinctly mobile. Staying connected is becoming as much an obsession among Russia's younger set (and the not-so-younger set), as it is in the Western world.

Within the past year, cell phone penetration rose from 53.9 to 88.3 percent, according to ACM Consulting data, RIAN reports, indicating that there are now 128 million cell subscribers, versus just 78 million a year ago. Since ACM tallied cell phone users by number of SIM cards sold, the number is most likely inflated — many people use multiple SIM cards. It's not uncommon for Russians to have phone numbers for each city they visit regularly, say a Moscow and a St. Petersburg number. Hence, in some regions, cell phone penetration exceeds 100 percent. According to a more conservative, and a more realistic estimate by a national pollster, Romir Monitoring, Russian cell phone penetration is around 60 percent, still quite high. In rural areas with few landlines, cell phones are often the only means of communication, but, given lower income levels in rural areas, only 47 percent of village residents are said to have cells. In the more affluent cities, penetration is over 75 percent.

But for many Russians, just having a cell phone is not enough. Another part of being a Russian mobile-phile is having as expensive a phone as one can afford, perhaps one that is even more expensive than one can afford. One has to stay on the bleeding edge of fashion, after all. With a national median monthly salary of $300, Russians spent an average $165 on their cell phones, and they spend 70 percent more if they are buying on credit, according to several polls. The fashion-conscious typically upgrade their cell phones every three to six months, with upper middle-class consumers often spending around $400. There are no free-phone deals in Russia, as is common in the U.S. Similar to elsewhere in Europe, Russian cell phone operators mostly us a minutes-prepaid system, and phones have to be bought outright.

The market picks up on this demand. Last year, cell phones topped the list of Russian electronics imports, marking more than 20-fold increase in value vs. 2004, according to the head of the Federal Customs Service, Alexander Zharikov. The number of phones imported to Russia increased six-fold in 2005, with Samsung the undisputed market leader, with almost a third of the market, followed by Nokia (21.7 percent) and Motorola (19.8 percent).

Equipped with end-of-the line handsets, Russians, however, overwhelmingly ignore most services new phones offer, except SMS, another poll shows. Only one in ten Russians said they would use a cell phone to access Internet, or use mobile operator services, like weather forecasts, exchange rates or horoscopes.

In point of fact, SMS rules. Over two-thirds of Russians send text messages regularly, and, for people under 24, the number goes up to 90 percent. Providers capitalize on this addiction, launching SMS games, dating portals, competitions and paid SMS services. Some go crazy, like one Russian girl, who was reported to have spent over $1000 on text messages for her boyfriend around Valentine's Day. Others seek practical uses, such as the high school principal in Chelyabinsk who launched an SMS information service for parents to update them on their kids’ grades and school absences. In one case, a policewoman in Krasnoyarsk, used SMS to lure a fraud suspect out with a flirty text message, eventually leading to his arrest.

September 15, 2014
A Soviet Leader in the US? Preposterous!
A Soviet Leader in the US? Preposterous!

When you're a Soviet dictator, it's rare that you get the chance to tour the US, visiting movie sets, meat freezers, and steel mills, being featured on TV, and laughing at angry farmers. Nikita Khrushchev got that chance 55 years ago. And he made the most of it.

Read More
Tags: eisenhower, khrushchev, united states
Rating: Zero stars
September 1, 2014
For Better or Worse
For Better or Worse

What with downed passenger airlines, war in Ukraine, trade embargos and rapidly worsening US-Russian relations, why in the world is there a picture of a giraffe on the cover of Russian Life magazine? 

Read More
Tags: war, Ukraine, animals
Rating: Zero stars
September 1, 2014
The Many Days of September 1
The Many Days of September 1

Did you know September 1 is more than just Labor Day? Read on to find out how Russians celebrate September 1, the Day of Knowledge, the first day of school.

Read More
Tags: education, school, russia, holidays
Rating: Zero stars
August 14, 2014
1741: The Year Russia Discovered America
1741: The Year Russia Discovered America

You probably know that Alaska was bought from Russia well over 100 years ago. But do you know how Russia came to lay claim to the territory in the first place? Hint: they were after furs.

Read More
Tags: russia, united states, alaska, colonization
Rating: Zero stars
August 1, 2014
Enhanced Interrogation, Soviet Style
Enhanced Interrogation, Soviet Style

A third excerpt from Alexei Bayer's mystery novel Murder at the Dacha. Inspector Matushkin visits a suburban police station and witnesses some "enhanced interrogation techniques" gone wrong.

Read More
Rating: Zero stars

Rate this