Advertising Rate Card
General Information
Russian Life is a 64-page bimonthly magazine on Russian culture, business, travel, politics, economy and society. It is the largest circulation magazine covering Russia published in the U.S. and has a 51-year publishing history (from 1956 to 1991, while it was known as Soviet Life, it was an official mouthpiece of the Soviet government; in 1993 the magazine was reborn as an independent, privately-published glossy magazine, published bimonthly). The magazine offers original feature and news articles – reported direct from Moscow – on history, society, business, travel and the immediacies of life in Russia. Print circulation is 15,000 and readership is over 40,000. Most all circulation is in the U.S. and the magazine appears on hundreds of bookstore newsstands, with a sell-through rate well above industry averages. A recent polling of readers showed that:
- 60% of subscribers have traveled to Russia (42% have been to Russia at least twice);
- 45% are planning to travel to Russia in the next 12 months;
- 26% have contact with Russia on at least a monthly basis;
- 50% have annual incomes in excess of $40,000; 24% have incomes over $60,000;
- 34% are aged 30-49; 36% are aged 50-69; 23% are aged 70-79.
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